If your sales team is frustrated with losing to lower-priced competitors, it is time to change the rules of the game. These lessons will teach your sales team how to differentiate their value by how they sell solutions. This field-proven course is authored by Paul Boucherle CPP CSC who has 35 years of successful security sales experience and author of the “Business Fitness” column in Security Sales and & Integration Magazine.
This course will show you how to sell business value from the security industry perspective. The successful sales process includes a system of tasks that are completed in a specific order. Students are taught this system using the VALUE process: Verify, Ask, Listen, Understand, and Engage.
Unlike many sales training courses, this course was designed by someone who has successfully sold, managed the sales team and consulted for over 35 years. Lessons learned by working with end-users, manufacturers, distributors and system integrators are shared in this module. This builds credibility with participants. This training is media-rich, has tools, is challenging, and narrated by the author, Paul Boucherle CPP CSC.
Topics Explored
Overview
-
Set realistic expectations
-
Select target accounts
-
Establish success metrics
-
Challenge participant
-
Industry credibility
-
Gain commitment early
Asking Business Questions
-
The right questions to ask
-
How to ask the questions
-
The impact of questions
-
Qualifying questions
-
Skill building tools
Listening
-
Why listening matters
-
Active listening skills
-
Self assessments
-
Skill building exercises
Understand
-
Understand ROSI
-
Enable decision makers
-
Alignment of goals
-
Practical tools for ROSI
Engage
-
Earn the right to present
-
Support decision making
-
Presenting obstacles
-
Presenting strategies
-
How to present effectively
Convergence
-
Understand system types
-
Discreet wiring
-
CAT 5 wiring differences
-
Value of convergence
-
Challenge of convergence
Bridges™
-
Understand the players
-
Recognize opportunities
-
Understand goals
-
Build allies
-
How to 6 step BRIDGE™ building process
Deliver Value
-
Understand ROI
-
Enable decision makers
-
Alignment of goals
-
Practical tools for ROSI
What to expect in this course: The presentation includes text, audio, graphics, videos and activities to help you absorb the information presented. This course has a short quiz at the end, which you will be required to pass with a 70% or greater to complete the course.