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Approaching a New Client – Laying the Groundwork
$35.00
Course Length: 1 Hour
This course focuses on the meaning of the word “approach” as it relates to sales, equipping students with the skills necessary to acquire clients in today’s competitive atmosphere. Students enrolled in this course will learn about popular sales techniques, such as the “benefit hook.”
This sales technique can be applied to any of the 3 methods of communication (direct mail, telephone, and in-person) discussed in this course, to obtain new clients.
Topics Explored
- The meaning of the Approach and its purpose
- The most critical element of the approach – the Benefit Hook
- The 3 methods of communication – Direct Mail, Telephone and In-person
- Good Direct Mail techniques and building a portfolio
- How to locate the decision maker and how to reach them
- Different methods of overcoming a stall
What to expect in this course: The presentation includes text, audio, graphics, videos and activities to help you absorb the information presented. This course has a short quiz at the end, which you will be required to pass with a 70% or greater to complete the course.
State Approvals/Recognition
State approvals, include:
AK-CBPL, Sponsor No 16207
AL-Alabama Electronic Security Board of Licensure (AESBL)
CA-Approved through WBFAA. Must submit through WBFAA, conversion fees apply.
LA-Louisiana Office of the State Fire Marshal: Life Safety & Property Protection Advisory Board (LSPPA)
Louisville, KY-Louisville Metro Police Department (LMPD)
MS-Mississippi Office of the State Fire Marshal: Electronic Protection Systems Division
NC-North Carolina Department of Public Safety: Alarm Systems Licensing Board (NC DPS-ASLB)
NJ-State of New Jersey: Division of Consumer Affairs
TX-Texas Department of Public Safety: Private Security Bureau (TX DPS-PSB)
TN-Tennessee Department of Commerce and Insurance: Alarm Systems Contractors Board
Online Courses:
If the student has completed less than ¼ of the course and a request is made to cancel, a refund is available less a 25% administrative fee. Students may choose to transfer their funds to another ESA/NTS provided course if less than ¼ the course has been completed. Transfers will not be issued until the class materials, including the course manual, is returned in like new condition to ESA/NTS. Fund transfers cannot be made to non-ESA/NTS courses due to the varied payment terms established by the Training Providers. Cancellation requests made beyond one-quarter through the course will not be refunded or transferred. Refunds should be expected within thirty days of receipt of returned materials.Live In-Person and Virtual Courses
Provider Cancellation Policy: Training Providers may cancel a class with at least 5 calendar days’ notice to pre-registered students. Classes may be cancelled without advance notice due to weather conditions or other unforeseeable emergencies. The Training Coordinator determines the conditions that constitute an emergency. All monies paid to the Training Provider for a class that is cancelled shall be fully refunded within 14 business days of the cancellation notice. Students may choose to have their monies credited towards another scheduled class. Students should contact the Training Provider for additional terms and conditions regarding their refund policy. Student Cancellation Policy: If a student cancels an ESA National Training School course more than seven days prior to the class, a refund, less a 25% administrative fee, will be issued. In lieu of canceling, a student can opt to transfer their funds to a future course. There are no refunds or transfers permitted within seven days before the class.Returns should be sent to: Attn: PO Box 610605 Dallas, TX 75261
Returned items should include a letter regarding the nature of the return, include the student’s name, telephone number and email address.
Approaching a New Client ̵... $35.00
