ESA Equips Your Sales Team on Sales Fundamentals from Intro to Close — and Brand Agnostic Tech Training

Today’s electronic security and life safety sellers have high expectations with savvy buyers, disruptive technology, innovation and more. ESA is helping to keep your salesforce at the forefront with training that covers the entire sales cycle from introduction to close for both residential and commercial sales.

We’ll also beef up their knowledge of brand agnostic tech, with advice on navigating the nuances of sales of fire alarms, access control, video surveillance systems and more.

ESA’s National Training school will equip your sales team with the tools and tips necessary to perform at the highest level.

And in April, all sales courses and sales course bundles are 15% off! Courses listed below are online self-paced.

Sales Courses

Selling Integrated Systems

This course provides students an overview of selling integrated systems. It has been speculated that only a small percentage of the commercial sales force could sell integrated systems without losing money.

Your best chance comes down to your ability to attain 2 major skills: product knowledge and project management. To be effective in integrated sales you …

$35.00

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Video Systems for the Sales Agent

This 10-hour course allows sales agents to acquire the knowledge needed to successfully develop a proposal for basic video surveillance systems. The course includes two extensive exercises that culminate in an actual system design based on a given customer’s specifications and building plans. Equip your sales team to consultatively sell video surveillance syst…

$280.00

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Security Sales Essentials – Online

This course is a comprehensive, modular program covering the complete sales cycle. The first part of the course will explore core sales subjects within residential sales and part 2 will focus on commercial sales in each of the industry segments: intrusion, access control, fire and video.

Security Sales Essentials will provide individuals with the knowledge …

$350.00

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Access Control for Sales Agents

This 8 hour course provides broad training and information needed for a sales agent to successfully develop a proposal for an electronic access control system. It teaches both the theory and the practical application of door hardware and electronic access control systems. The course culminates in an actual system design exercise based on a given customer’s spe…

$224.00

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Prospecting for Potential Clients

Quality prospecting is vital to sales success. This course focuses on how to find new clients with goal setting, perseverance, and overcoming call reluctance. Prospecting for new clients is the series of activities that lead to identifying new business opportunities. This course will better equip your sales team to focus on locating hot leads and move them thr…

$35.00

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Sales Courses: Commercial Sales

Introduction to Commercial Sales

This course provides students an overview of the sales process and skills that exclusively apply to the world of commercial security sales. After taking this course, students will be able to build their own network, for the purpose of obtaining commercial security sales leads.

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$35.00

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Selling Commercial Access Control Systems

This course provides students an overview of selling commercial access control systems. When selling commercial access control systems it is important to consider the customer’s future needs. Salespeople and the customer should be speaking the same language. This course covers common mistakes when working with sales prospects and explores the product knowledge…

$35.00

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Selling Commercial Fire Alarm Systems

This course provides students an overview of selling commercial fire alarm systems. How do you know when you are ready to enter commercial sales of fire systems? Essential knowledge includes what is fire, the stages and classes of fire and code considerations. Better understand how to build a network of commercial fire sales leads and to communicate intelligen…

$35.00

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Selling Commercial Intrusion Systems

This course provides students an overview of selling commercial intrusion systems. Commercial intrusion sales are not for those who are accustomed to selling a one-size-fits-all solution. Commercial sales will force you to think of systems that fit your customer’s unique needs and you will benefit from product knowledge and in-field experience. This brand agno…

$35.00

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Selling Commercial Systems Effectively: 8 Lessons in Selling Your Business Value Over Low Price

If your sales team is frustrated with losing to lower-priced competitors, it is time to change the rules of the game. These lessons will teach your sales team how to differentiate their value by how they sell solutions. This field-proven course is authored by Paul Boucherle CPP CSC who has 35 years of successful security sales experience and author of the “Bus…

$140.00

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Selling Commercial Video Surveillance Systems

This course provides students an overview of selling video surveillance systems. When selling commercial video surveillance systems, salespeople will be more of a consultant while they identify the customer’s needs and desires and arrive at a custom solution. It is important to stay current with technology trends. When discussing a new system it is important t…

$35.00

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Sales Courses: CEU Course Bundles

8 Hour CEU Sales Bundle for Texas

Need 8 hours of CEU Credits to renew your Texas Private Security Bureau license? This bundle of courses, focusing on sales development, will get you the CEU credits you need. Courses will run learners through selling commercial access, video surveillance and more, while also updating on national electrical codes. A full listing of the courses included in this …

$224.00

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6 Hour CEU Sales Bundle – Access Control and Fire Blend

Need 6 hours of CEU Credits? This bundle of courses, focused on commercial sales development, will provide you with the CEU credits you need. Courses will run learners through selling commercial systems effectively with select courses focused on commercial access control systems and fire alarm systems.

Details for each online course included in this bundle …

$168.00

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3 Hour CEU Sales Bundle – Introduction Focused

Need 3 hours of CEU Credits? This bundle of courses, focused on introducing electronic security and life safety sales, will provide you with the CEU credits you need.

Details for each online course included in this bundle are below. Access to the courses are sequential and once the first class is completed you will automatically be registered and given acce…

$84.00

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3 Hour CEU Sales Bundle – Intrusion and Video Focused

Need 3 hours of CEU credits? This bundle of courses, focused on selling commercial intrusion and video surveillance systems, will provide you with the CEU credits you need.

Details for each online course included in this bundle are below. Access to the courses are sequential and once the first class is completed you will automatically be registered and give…

$84.00

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3 Hour CEU Sales Bundle – Approach and Closing Focused

Need 3 hours of CEU Credits? This bundle of courses, focused on sales fundamentals of approach, consultative selling, and closing, will give you the CEU credits you need.

Details for each online course included in this bundle are below. Access to the courses are sequential and once the first class is completed you will automatically be registered and given …

$84.00

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